6 ways to promote your Music Video on Youtube

As an artist, creating a music video is a big accomplishment. It's the culmination of months of hard work, dedication, and creativity. But once the video is complete, the real work begins. The question that follows is, how do you promote your music video on YouTube and reach your audience?

YouTube is the world's largest video platform, with over 2 billion monthly active users. It's the perfect place to showcase your music video and connect with your fanbase. However, with so much content being uploaded daily, it can be difficult to make your video stand out. But don't let that discourage you. With the right strategies and a bit of effort, you can promote your music video on YouTube and reach the people who matter most – your fans.

In this article, we'll discuss six effective ways to promote your music video on YouTube. From optimizing your video for search to making use of paid ads, we'll cover everything you need to know to give your Youtube music video the exposure it deserves. So, if you're ready to take your music video to the next level, let's get started.

  1. Maximize Your Reach with YouTube Advertising

    This is the only non-organic method of promoting your Youtube Music Video in this list, but it is also a crucial one that will surely help you boost your views on the platform. YouTube paid advertising is a powerful tool for promoting music videos. By signing up for a Google Ads account, you can start your advertising campaign with a daily budget of around $10. The platform offers fantastic targeting options, allowing you to optimize your budget. Your ad will play on similar music videos, helping you to get more views and subscribers.

  2. Interact/Collaborate with other Channels and Artists

    Engaging and interacting with other channels that are similar to yours is a great way to promote engagement with your channel. Targeting similar channels will allow you to network with other musicians on the platform and find your target audience. To do this, simply search YouTube for similar artists or music genres, and then start commenting and liking videos on these channels. Additionally, don’t forget to encourage conversations in the comments section of your own videos.
    Furthermore, having other popular artists featured in your songs or collaborating with other YouTubers can be a great way to increase views for your music videos.

  3. Make the most of YouTube Playlists

    Adding your music video to playlists on YouTube can be an easy way to increase views and subscribers. You can enjoy free promotion by including your music in as many playlists as possible. The key is to either incorporate your music video into relevant genre or artist playlists or create a playlist of your own and include any desired videos.

    Several companies can assist artists in promoting their music on various YouTube channel playlists. SubmitHub is one such company that simplifies the process. It is an uncomplicated and comprehensive platform that enables musicians to promote their music to record labels, blogs, radio stations, Spotify playlist curators, and YouTube or SoundCloud channels. SubmitHub is inexpensive and user-friendly, and its outcomes are generally foreseeable.

    Partnered Projects is another company that provides similar services. They specialize in playlist submissions and primarily focus on promoting music on Spotify and YouTube. With their YouTube Growth Marketing service, they initiate a hyper-targeted ad campaign that specifically targets highly engaged viewers who match the genre, mood, and video content of the artist.

  4. Call To Action!

    Having a call-to-action (CTA) in your video can steer viewers to take specific actions, like subscribing to your channel or browsing your official website. CTAs can come in various forms, including:
    - A pop-up within the video
    - A link in the description section
    - A link at the end of the video

  5. Boost Your YouTube Visibility through SEO

    Improving your visibility on YouTube and attracting more views for your music videos can be achieved through the application of search engine optimization (SEO) methods. Make sure you use relevant keywords in your video title, tags, and description to help with this. Furthermore, for each of your videos craft an in-depth description that provides more information about your song and includes relevant keywords in your channel description. Tools such as TubeBuddy can also enhance your YouTube SEO and boost your rankings. 

    To gain more views, followers, and engagement, we advise you to delve further into understanding what to include in your YouTube video and channel descriptions. You can do this by reading the article below:

    How to Create YouTube Channel & Video Descriptions like a PRO (With Template)

  6. Unlock Insights by Tracking your Analytics

    Gain insights into your YouTube music video performance by tracking analytics. Through the analytics, you can see who's watching, where they're located, how long they're watching, and demographic information. Furthermore, you're able to determine popular videos and create similar content to meet audience demands. Therefore, it is important for you to access the YouTube Studio analytics section from your YouTube profile for reports on watch times, traffic sources, audience demographics, playback locations, audience retention rates, and subscriber rates. Use analytics to maximize your reach and make informed video marketing decisions!

All in all, promoting your music video on YouTube is crucial for gaining exposure and building a fanbase. By utilizing the six strategies outlined in this article, you can increase your reach and impact.


To take your Youtube Music Video promotion to the next level, we recommend checking out our article "The 2023 most subscribed YouTube channels to pitch your music to." Don't miss out on this opportunity to boost your music career and reach new heights on YouTube!

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